• Technology

    Understanding B2B: What Does it Mean and Why is it Important?

    Introduction to B2B: Definition and Overview Business-to-business (B2B) refers to commercial transactions that take place between two or more businesses rather than between a business and individual consumers. In B2B transactions, the focus is on meeting the needs of other businesses, rather than end-users. B2B transactions can involve the exchange of goods, services, or information. These transactions can occur between…

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